// SEA_RESEARCH // AGENCY_ECONOMICS
MCN · CREATOR HOUSES · CONTRACTS · ALGORITHM · MARKETS
// TIKTOK / DOUYIN ECONOMICS — RESEARCH-LOG
// 01
Multi-channel networks aggregate creators in pools of 50–2,000. Platform-certified in CN/SEA — prerequisite for live splits, gift payouts and PK matchmaking.
// 02
Physical live/studio setups (Manila, Jakarta, Bangkok, HCMC). 6–40 creators share equipment, slots and reach boosts. Higher trust, lower cut, stricter house rules.
// 03
1:1 manager model, no pool. Common among top-tier streamers who already bring whales. Lowest cut, highest negotiation asymmetry.
// TYP_01
Standard in the MCN sector: 50/50 to 70/30 split at the creator's expense. KPIs (live hours, gift volume, FYP performance) determine tier advancement.
// TYP_02
Fixed monthly salary (~USD 300–900 in SEA) plus gift bonus above threshold. Common in creator houses for newcomers with less than 6 months experience.
// TYP_03
Minimum hours guarantee + revenue share above floor. Protects against weak months while allowing upside on whale hits.
// TYP_04
Platform exclusivity + penalty clauses on exit. Typically 12–24 months. In CN contracts are partly court-enforceable; in SEA often a grey zone.
WATCHTIME_VELOCITY
The first 5–10 minutes of a stream determine FYP distribution. Streamers optimize for high velocity rather than average watchtime.
CO_WATCH_SIGNAL
When viewers watch multiple streams simultaneously, it signals to the algorithm that live is hot today — feeding cross-recommendations.
GIFT_VELOCITY
Fast gift clusters push the stream into higher distribution tiers. Whales are deliberately triggered at peak push windows.
PK_MATCH
PK battles pull external audiences into the stream. The winner inherits a share of the loser's follower traffic for the active session.
BOUNCE_FLOOR
Early exits (< 12s) penalize distribution. Successful streamers keep the hook loop under 8 seconds.
// ID
INDONESIA
Largest SEA market by live GMV. Dominated by live commerce and karaoke streams. Devoted gift culture; religious triggers sensitive.
// PH
PHILIPPINES
English-capable streamers cross-pollinate US/AU audiences. Heavy ASMR and sing streams; high PK affinity.
// TH
THAILAND
Beauty and drama verticals strong. Strict platform moderation alongside a liberal style code. Cross-posting to Bigo / TrueID common.
// VN
VIETNAM
Young market, low cut floor. Family drama and cooking streams lead. Douyin-style imports rising since 2024.
// CN
CHINA (DOUYIN)
Separate ecosystem (公会). Strictly regulated, real-time moderation, KYC. Top streamers exceed 7-figure monthly gifts.
// SOURCES: PLATFORM-PUBLIC + FIELD_INTERVIEWS — RESEARCH IS LIVE